Dr. Nuri Purswani is a data scientist specializing in AI and data analytics for social impact. She holds a PhD in Biological Image Processing from the University of Cambridge, an MSc in Bioinformatics, and a BEng in Biomedical Engineering from Imperial College London.
Dr. Purswani began her career at IBM Research in Kenya, where she developed data-driven solutions to enhance public health decision-making and resource allocation in low-resource settings. In Singapore, she contributed to the development of AI tools for fair and equitable compensation, addressing systemic challenges in corporate decision-making.
At Visa, she led groundbreaking projects in geospatial analysis, responsible AI, and sustainability, including creating patented methodologies for analyzing consumer behavior and driving carbon reduction strategies. Her work helped shape the financial sector’s approach to leveraging AI for environmental and social impact.
As a Director of Data Strategy for Asia Pacific at Mastercard’s Global Chief Data & AI Office, Dr. Purswani played a pivotal role in embedding ethical data and AI practices into corporate strategies, influencing global standards for responsible data use and AI governance.
Throughout her career, Dr. Purswani has consistently applied her expertise to address critical global challenges, advancing ethical AI and sustainability initiatives that create lasting social and environmental impact.
About the Founder
External Talks
2024
Digital Trust Centre, Nanyang Technological University: AI Safety
2021
Singapore Fintech Festival: Artificial Intelligence and Ethics
Veritas Hackathon Pitch: Fairness in AI
ATxAI: Putting Trustworthy AI at the Forefront and in Practice
Publications
Data Science for Biology
Modelling the activation of neuronal populations during deep brain stimulation. Nuri Purswani, Nada Yousif, Xuguang Liu. BMC Neuroscience. 2009; 10(Suppl 1): P190. DOI:10.1186/1471-2202-10-S1-P190. Available at: https://bmcneurosci.biomedcentral.com/articles/10.1186/1471-2202-10-S1-P190.
Evaluating the impact of the deep brain stimulation induced electric field on subthalamic neurons: a computational modelling study. Nada Yousif, Nuri Purswani, Richard Bayford, Dipankar Nandi, Peter Bain, Xuguang Liu. Journal of Neuroscience Methods. 2010 Apr 30; 188(1):105-112. DOI:10.1016/j.jneumeth.2010.01.026. PMID: 20116398. Available at: https://pubmed.ncbi.nlm.nih.gov/20116398/.
Synthetic Botany. Christian R. Boehm, Bernardo Pollak, Nuri Purswani, Nicola Patron, Jim Haseloff. Cold Spring Harbor Perspectives in Biology. 2017 Jul; 9(7). DOI:10.1101/cshperspect.a023887. PMCID: PMC5495061. PMID: 28246181. Available at: https://pubmed.ncbi.nlm.nih.gov/28246181/.
Data Science for Social Impact
Towards a 2-Way Communication and Analytics Platform for Emergency Response and Post-Emergency Recovery Efforts in Sierra Leone. Meenal Pore, Nuri Purswani, Reginald E. Bryant, Purity Mugambi, Osamuyimen Stewart. DEV '15: Proceedings of the 2015 Annual Symposium on Computing for Development. 2015 Dec 1; Page 31. DOI:10.1145/2830629.2830634. Available at: https://doi.org/10.1145/2830629.2830634.
Design and evaluation of a web-based decision support tool for district-level disease surveillance in a low-resource setting. Meenal Pore, David M. Sengeh, Purity Mugambi, Nuri V. Purswani, Tom Sesay, Anna Lena Arnold, Anh-Minh A. Tran, Ralph Myers. AMIA Annual Symposium Proceedings. 2018 Apr 16; 2017:1401-1410. eCollection 2017. PMID: 29854209. PMCID: PMC5977610. Available at: https://pubmed.ncbi.nlm.nih.gov/29854209/.
Data-Driven Capabilities for Sustainability. Nuri Purswani. Visa Consulting & Analytics (VCA). https://www.visa.com.sg/dam/VCOM/regional/ap/documents/vca-sustainability-paper.pdf.
The Crucial Role of Accurate Data and Software Reporting in Measuring Environmental Impact. Nuri Purswani. Singapore Computer Society (SCS). Available at: https://www.scs.org.sg/articles/the-crucial-role-of-accurate-data-and-software-reporting-in-measuring-environmental-impact.
Responsible AI
Building Inclusive and Trustworthy AI. Jessica Lennard, Ajit Patil, Nuri Purswani, Meri Rosich, Ken Wong, Suresh Vaidhyanathan, et al. Visa Consulting & Analytics (VCA). Available at: https://www.visa.com.sg/dam/VCOM/regional/ap/documents/vca-building-inclusive-trustworthy-ai.pdf.
From Principles to Practice: Use Cases for Implementing Responsible AI in Financial Services. Nuri Purswani (Primary Author, Visa), Meri Rosich, Jessica Lennard, Ajit Patil, et al. Available at:
https://www.microsoft.com/cms/api/am/binary/RE487kh and https://news.microsoft.com/apac/2019/11/11/financial-services-and-digital-technologies-microsoft-advances-the-discussion-on-responsible-ai-and-open-banking/
Patents
Granted Patents & Defensive Publications
System, Method, and Computer Program Product for Iteratively Refining a Training Data Set. Olivia Maly, Anubhav Narang, Nuri Vinod Purswani Ramchandani, Spiridon Zarkov, Chuxin Liao. Visa International Service Association. Patent No. 12,008,449. Granted on June 11, 2024. https://patents.google.com/patent/US12008449B2/en
Method, System, and Computer Program Product for Matching Card Transaction Data to Mobile Application Usage. Nuri Vinod Purswani Ramchandani, Olivia Maly, Anubhav Narang, Ajit Vilasrao Patil. Visa International Service Association. Patent Application No. 20240037604. Published on November 7, 2023. https://patents.google.com/patent/US20240037604A1
Unique Benchmarking Tool to Measure Relative Cardholder Carbon Footprint Compared to In-Market and Global Peers. Nuri Vinod Purswani Ramchandani, Shikhar Swarup, Manasa Sitaram, Richa Arora, Namita Shah. Technical Disclosure Commons. Published on December 12, 2022. https://www.tdcommons.org/dpubs_series/5551/
A Green Transaction Tagging and a Method of Assigning Green Score for Cards. Nuri Vinod Purswani Ramchandani, Namita Shah, Jinyeop Kim, Ajit Vilasrao Patil, Peiwen Wang, Praveen Kumar Arackal Thankappa Panicker, Anubhav Narang. Technical Disclosure Commons. Published on April 7, 2022. https://www.tdcommons.org/dpubs_series/5055/